2014 Toyota Highlander Launch wins Silver for Automotive Marketing Campaign of the Year
Outsell with agency partner Saatchi & Saatchi was presented with a Stevie® Award at the 13th Annual American Business Awards in Chicago. Outsell and Saatchi & Saatchi received a Silver Stevie Award for the 2014 Toyota Highlander vehicle launch campaign in the Automotive Marketing Campaign of the Year category.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards were presented to winners during a gala banquet on June 22 at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended.
More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and Human Resources Department of the Year, among others. More than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners. Details about The American Business Awards and the lists of Stevie winners who were announced are available at www.StevieAwards.com/ABA.
“We are extremely impressed with the quality of the entries we received this year. The competition was intense and every organization that won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards. “To those outstanding individuals and organizations that received Gold, Silver, and Bronze Stevie Awards, the judges and I are honored to celebrate your many accomplishments. You are setting a high standard for professionals nationwide.”
“It’s an honor to be selected to join an impressive group of winners in this category and we are delighted to receive a Stevie Award for the second straight year,” said Michael Wethington, CEO of Outsell. “I want to recognize the efforts of the Outsell and Saatchi & Saatchi teams that conceived and developed the interactive campaign that helped Toyota North America better connect with its customers and prospects as part of the 2014 Highlander launch.”
2014 Toyota Highlander Launch
Outsell and Saatchi & Saatchi were tasked with getting the 2014 Toyota Highlander on more families’ radar screens for their next family vehicle purchase. The goal of the interactive launch campaign was to drive awareness, generate test drives, and increase sales for the 200+ participating Toyota North America dealers. The 2014 Highlander launch campaign generated extraordinary results: more than 28,000 consumers interacted with the campaign, which generated over $3.2 million in Highlander sales for those participating dealers.
To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/11_14_HighlanderAward/
About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors and partners of The 2015 American Business Awards include BizTalkRadio, CallidusCloud, Engility, Fareportal, John Hancock, PetRays, and Softpro.